御花苑楼书顶尖文案

封面：《不必想象》 No Imagination

御花苑LOGO

Royal Garden LOGO

物质的视觉，不必想象

No Imagination on Physical Vision

有人说，这是成就后的生活……

Somebody says, this is life after achievement

有人说，能住这样的地方……

Somebody says, living here……

有人说，这个地方，东莞不会再有第二个……

Somebody says, here is unique in Dongguan……

原有的物化的视觉抛彻了意念的想象，成就了一个自我凝重的阶梯。

When the original physical vision abandoned the imagination, a hard ladder was created.

如此生活着，人类的终极意识形态，不容想象!

Living like this, man’s ultimate ideology will not possible to be imagined!

目录 Contents

序言 Preface

第一篇章：视网膜的识别意识：东莞首席山水别墅

Chapter 1: the retina’s identification: the chief landscape villas in Dongguan

第二篇章：物化的视觉想象：生活文化

Chapter 2: the substantial visional imagination: life culture

第三篇章：瞳孔养德哲学：山水资源体系

Chapter 3: the philosophy of pupils’ moral cultivation: water and mountain resources systems

第四篇章：晶状体的不平衡论：建筑形态

Chapter 4: Unbalance of lens: the construction

第五篇章：势必告别粗俗运动：休闲度假

Chapter 5: Say goodbye to vulgar movement: leisure vacation

序言 领悟想象

Preface Understanding imagination

接到御花苑拍摄通知，我为之一震，同时欣然赴约，这足以运用我们的睿智去鉴赏一个别墅地产项目的品质。拍摄很仓促，却是感慨颇见浩荡。10年御花苑，20年东莞，从一个山水农庄到一个山水别墅，见证了东莞的历史，也见证了人类为东莞创造的奇迹。我们用心去雕琢手中的相机，似乎怎么也拍不出心中的澎湃。

Receiving the notification of the photograph for Royal Garden, I felt shocked and accepted delightedly, because it provides me a good opportunity to appreciate the quality of villas--a real estate project with my sagacity. A rush photograph offers me a deep emotion. From a farm to a landscape villas, Royal Garden of 10 years, witnesses the history of Dongguan of 20 years and the miracles in Dongguan created by human. We tried hard in the camera, but failed in expressing our surging emotions.

为了尽早将我们的"眼睛"放大出去，早日与人们见面。让无数生活在东莞的人能更深层次地了解御花苑这个充满传奇色彩的居住宝邸，我们拍摄历时仅仅一天时间。站在一个平常人的角度，本着真实的眼光，拍摄御花苑原生态的自然风光。研读这个天生丽质的微小宇宙空间，这一次，我们似乎动用的生平从未有过的认真和细致。也是我们第一次真正深入阅览了御花苑项目区域内的水濂山、水濂湖、荔枝林、沙滩、游艇、雕塑、小路、3公里长的水岸、御花苑的原有民居、别墅、私家园林、泳池、会所服务等等。如同翻开一本不为人所知的画卷般，我们用自己的眼睛和镜头发现这一切、记录这一切。

In order to let numerable people living in Dongguan deeply understand Royal Garden, a precious villas full of legend as soon as possible, we only spent one day in photographing the original natural scenes of Royal Garden, studied this pretty tiny space with my best carefulness by taking ourselves as ordinary. This is our first time that we deeply read what is around Royal Garden: Waterfall Hill, Waterfall Lake, Lichee Woods, sand beach, yachts, sculptures, alleys, water bank of 3 kilometers, and what belongs to Royal Garden: the original dwellings, villas, private gardens, swimming pools, and clubs, and so on. Just like an untouched pictures, we discovered and recorded everything here with our eyes, our cameras.

尽管这只能是静态的表达，但我们还是希望能以此，让人们了解我们真诚的目光，通过我们的眼睛去认识御花苑，去了解不为人所醉身的一片风景领地，一种人居环境、一种人文精神。这便是我们的出发点。

Although it is static expression, by which we sincerely hope that people can know Royal Garden, an area with scenes, a place for living, and a cultural spirit through our eyes.

愿读者能喜爱、可以读到通过瞳孔折射出中的物象!

May readers like and read things refracted from our lens!

也许，这种生活，不必想象。

Probably, this life, you can get with no imagination.

10双眼睛，10种主张

10 pairs of eyes, 10 opinions

(10位记者的介绍及个人主张)

(Introductions and personal allegations of 10 reporters)

我们说得再多，你也无法相信好处有多少。

Our words are not possible to let you believe all advantages.

只有请你全家一起前来鉴赏，才能领会其中的精华。

Warmly welcome your whole families here to know its soul.

第一篇章：视网膜的识别意识

Chapter 1: The retina’s identification

《XX报》记者心语：东莞首席山水别墅，横看成岭侧成峰

Words of reporter from 《XX Newspaper》, The chief landscape villas in Dongguan, with water and mountain

在我理解：御花苑的气质在于他超乎寻常的想象力，或许，身处其中，视网膜的识别意识会发生不自觉的反差和错离。实际上，我以为，这正是身临其境的奥妙，如果100年生存在这里，别墅的价值即将发生价值的转变。

According to me, the features of Royal Garden come from its ability to afford people extraordinary imagination, although the retina’s identification may become inaccurate naturally when you are in Royal Garden. As a matter of fact, it is the advantages of being inside it. Living here for 100 years, the value of these villas will be different.

想象的代价=欲望增值

Cost of imagination = increment of anxiety

所以，不必想象，眼见为实!

Therefore, no imagination, and take what you see as true!

超越现实的想象，带领欲望的行程冲破世俗。山水别墅，非想象之生存领域，仁者仁安，智者智取。不必想象，眼见是实。

Go beyond the realistic imagination and lead the anxiety to break the common customs. Bing a living place out of imagination, the landscape villas will be the dwelling for the wise and those with humanity. No imagination, and take what you see as true!

历史，不完美，除非，御花苑改写轨迹

History, is not perfect, only if, Royal Garden can change its way ahead.

对于生活，如果你不喜欢变革，那么你将跟这个世界绝缘。如果你不善于改变，那么你也将同御花苑的生活绝缘。

If you don’t like reform in life, then you will be isolated by the world. You will be also insulated from life in Royal Garden if you prefer to no change.

在御花苑浪费两样东西都值得：1.时间;2.金钱

It is worthy to waste two things in Royal Garden: time and money.

人类最宝贵的东西只有两样：时间和金钱，二者不可互换，却也无法计算得失。

The most precious of human is only two: time and money, which can not be changed into each other, and be defined as success and failure.

在御花苑，浪费的每一秒都不可以计量金钱。

In Royal Garden, each second wasted can not be simply calculated via money.

如果每天去一次公园，消费200元为出色的山水景观喝彩，那么人生数万日生存已愈千万;

If once a day you spend $200 in a park and applaud for its beautiful scenes, during your whole life, it will cost you millions dollars.

如果每天去一次健身中心、去一次氧吧，消费以200元计，已达千万;

If once a day you spend $200 in body-building center and oxygen bar, during your whole life, it will cost you millions dollars.

如果每周去一次沙滩俱乐部，乡村俱乐部，以100元计，也已百万;

If once a week you spend 100 in sand beach club and county club, during your whole life, it will cost you million dollars.

如果每月去一次湖心游艇商谈业务，每小时以800元计，不下百万;

If once a month you spend $800 every hour in negotiating business in Lake Center yacht, it will cost you million dollars.

如果日日同身边的泳池为床，如果日日有小鸟、松鼠为伴，如果时时有出入安全大使保护，如果天天有千株荔枝数养眼。。。。。

If daily swing pool, daily birds and squirrels, daily security guards, daily lichee woods………