香奈儿广告文案策划，把时尚刻入女人心

香奈儿文案，把时尚刻入女人心    

一个一辈子未曾结婚的女人，一手创造了一个伟大的时尚帝国，她有主见有野心、优雅、独立，用行动告诉全世界，女人可以征服全世界。我们知道这个品牌，也时常看到这个品牌的时尚大片。但是文案却少之又少，其实香奈儿的文案和香奈儿香水一样迷人。

香奈儿的经典一句广告文案

Chanel No.5香奈儿5号

I wear nothing but a few drops of Chanel No.5. 这句NO.5的广告语取自于著名美国好莱坞影星玛丽莲梦露所说：“我只穿香奈儿五号入睡。”也可译成“不需要任何装饰，只需要几滴香奈儿五号。” 

Everywoman alive wants Chanel No.5.（每一个女人活着都渴望有一款香奈儿五号。） 

这句广告词直接明了，表达出香奈儿五号是每个女人的追求，CHANEL的创始人可可?香奈儿(cocoChanel)曾说过：“不用香水的女人没有未来。”这句话体现出了香奈儿是女性追求的最终目标，能很好的激发起女性对此款香水的热爱。

香奈儿的文案和香奈儿香水一样迷人

Fashion passes, style remains.

时尚会过去，但风格永存。

Don't spend time beating on a wall,

hoping to transform it into a door.

不要浪费时间敲一堵墙，你无法将其变做一扇门。

In order to be irreplaceable,

one must always be different.

想要无可取代，就必须时刻与众不同。

Look for the woman in the dress.

It there is no woman, there is no dress.

记得要寻找穿衣服的女人。

如果完全看不到女人，衣服的意义就失去了。

Some people think luxury is the opposite of poverty.

It is not. It is the opposite of vulgarity.

有些人认为奢侈的反义词是贫穷。

事实上不是这样。奢侈的反义词是粗俗。

Innovation! One cannot be forever innovating.

I want to create classics.

创造！人不能永远创造。我想做的是制作经典。

I love luxury. And luxury lies not in richness and ornateness but in the

 absence of vulgarity.Vulgarity is the ugliest word in our language. I

stay in the game to fight it.

我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。

粗俗是我们语言中最丑的一个词。我从事设计就是为了对抗粗俗。

“Where should one use perfume?" a young woman asked.

"Wherever one wants to be kissed," I said.

“应该在何处擦香水？”一位少妇问我。

“只要是想被亲吻的地方”我如此回答。

Dress shabbily and they remember the dress;dress impeccably and they remember the woman.

穿着破旧，则人们记住衣服；穿着无暇，则人们记住衣服里的女人。

A girl should be two things: classy and fabulous.

每个女孩都该做到两点：有品位并光芒四射。

I don't understand how a woman can leave the house without fixing

herself up a little - if only out of politeness.And then, you never

know, maybe that's the day she has a date with destiny.And it's best to

be as pretty as possible for destiny.

我无法理解一个女人怎么可以毫不修饰就走出家门，哪怕出于礼貌也该打扮一下。而且，你永远也猜不到，也许那天就是她与真命天子约会的一天。而为了自己的真命天子总是越美丽越好。

Fashion is made to become unfashionable.

时尚创造就是为了使之过时。

There is no time for cut-and-dried monotony.

There is time for work. And time for love.

That leaves no other time.

没有时间做一成不变的单调事。

工作需要时间，爱情需要时间，就没有时间做其他了。

Luxury must be comfortable,

otherwise it is not luxury.

奢侈就必须舒适，否则就不是奢侈。

A woman who doesn't wear perfume has no future.

不用香水的女人没有未来。

Success is often achieved by those

who don't know that failure is inevitable.

取得成功的人往往是不知道失败是无可避免的那些人。

The best colour in the whole world,

is the one that looks good, on you！

最适合你的颜色，才是世界上最美的颜色。