即使神高高在上,也需要接地气做广告写文案!为“神”做广告,写文案是怎样一种体验呢?
今天为大家分享一组,新加坡150间教会联合起来为“神”做的创意广告,由新加坡奥美代理。
该广告,黑底白纸的纯字稿广告文案。简单的设计,精彩的文案效果。广告里的上帝平易近人,没有距离感,读来倍感温暖,幽默创意的广告词不仅展现出上帝对人的爱,也让人更加认识上帝的属性。
其中最经典的一句“Nietzsche is dead. — God”尼采已死!
尼采格言:God is dead。现在反过来了,神说,尼采你都死了,我还活着呢,极其幽默又有哲理!绝对内涵!连广告大师尼尔也认为是“这可能是他见过的最好的户外传福音广告”。
1
Don't forget your umbrella, I might water the plants today! ---God
出门别忘了带雨伞,我今天可能要浇花。——上帝
2
If you miss the sunrise I made for you today, never mind. I'll make you another one tomorrow.---God
错过了今天我为你准备的日出?没关系,明天我会为你再准备一次。——上帝
3
How can you possibly be a self-made man? I specifically recall creating you. ---God
你怎么可能是自我创造出来的呢?我记得特别清楚,当时是如何创造你的。——上帝
4
Of course I have a sense of humor. I gave you the platypus, didn't it ? ---God
幽默感?我当然有!鸭嘴兽不就是我为你们创造的吗?——上帝
5
It's not the end of the world. Not until I say so, anyway. ---God
世界末日?还不是时候呢。至少我还没有宣布,不是么?——上帝
6
I hate rules, That's why I only made ten of them. ---God
戒条?我可不喜欢了,所以十条就够了。——上帝
7
If you think Mona Lisa is stunnig, you should look at my masterpiece , In the mirror . ---God
觉得“蒙娜丽莎”很不错?那你应该看看我的杰作,就在镜子里。——上帝
8
If I gave yuo everthing you ask for. Where would you put it ? ---God
如果我把你想要的都赐给了你,你哪有那么多地方摆放呢?——上帝
9
What do I have to do to get your attention? Take out an ad in the paper? ---God
我到底怎么做才能引起你的注意呢?在报纸上放个广告怎么样?——上帝
10
Nietzche is dead. ---God
尼采?我还活得好好的,他却已经离世了。 ——上帝
11
Do not drink and drive, I know you do not want to see me.— God
酒后别开车,我知道你还不想见我。 ——上帝
12
Could you imagine the supply of the air if it were brought to you by another supplier?— God
如果有一天空气不再是由我创造,而是由其他人来售卖,你能想象那会有多贵么?——上帝
13
Earthlings, don't treat me like an alien.— God
地球上的生灵啊,不要把我当做外星人来看待。——上帝。
14
When you're weary, and feeling small.
When tears are in your eyes, I will dry them all. —Simon & Garfunkel
Ditto.—God
当你感觉疲倦而渺小,
当你的眼里满含泪水,我会帮你擦干。——赛门与葛芬柯(60年代的一个乐队名,号称史上最强民谣二人组)
同上。——上帝
15
I was thinking of making the world black and white. Then I thought...naaah. —God
本来想把这个世界创造成黑白两色。然后我转念一想……还是彩色来得好。——上帝