兴百货商店品牌手册设计

我们兴百货商店品牌手册

旧金山工作室手工制作这奇妙的身份禾兴杂货店,一家越南餐馆位于震中的使命。

“标志玩精致自然的面条,一个主要的主食餐厅的菜单上。我们也注意到相似结构的管状霓虹灯常与中国的街头食品。除了标志,我们创建了一个丰富、多彩的视觉语言仅使用前面提到的简陋的面条。使用扫描仪,我们的设计师尝试用生的和熟的面条来创建一个数量的流动,抽象的形象,让人想起蓝图传真电报。

离开无处不在的霓虹灯看到在许多中国餐馆,手工设计一个轻量级的透明窗口,与电致发光油墨丝网印刷。”

Wo Hing General Store Branding by Manual

San Francisco-based studio Manual produced this fantastic identity for Wo Hing General Store, a Vietnamese restaurant situated at the epicenter of the Mission district.

“The logo plays with the delicate nature of noodles, a main staple on the restaurant’s menu. We also noticed a similarity to the structure of tubular neon signs that are often associated with Chinese street food. In addition to the logo, we created a rich, colorful visual language using only the aforementioned humble noodle. Using a scanner, our designers experimented with raw and cooked noodles to create a number of flowing, abstract images, reminiscent of cyanotype photograms.

As a departure from the ubiquitous neon sign seen in many Chinese restaurants, Manual designed a lightweight transparent window sign, screen printed with electroluminescent ink.”

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