哈维尼科尔斯配件所需的运动设计

哈维尼科尔斯配件所需的运动

聪明的Harvey Nichols运动,一种高档百货商店连锁。

这是短暂的:“宣布推出秋冬收集在哈维尼科尔斯。该活动旨在传达不同的影响新集合将对那些穿。鼓励我们买家采取预防性措施,每个执行携带从秋冬范围的项目以及补充需求如除颤器,嗅盐,胡椒喷雾,戏弄者作为一个项目可以有视觉隐喻的影响。”

竞选,由Y&R迪拜,金2011年在戛纳狮子。

Harvey Nichols ‘Accessories Required’ Campaign

Clever campaign for Harvey Nichols, an upmarket department store chain.

Here is the brief of the campaign: “To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them. To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, teaser which act as a visual metaphor for the effect the item can have.”

The campaign, created by Y&R Dubai, took home Gold at Cannes Lions 2011.

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