商业地产楼书顶尖文案：MAX-MALL商务写字楼楼书一

P1-2 空
P3
前所未有，只因超越所有
Unprecedented, only because surmounted all
P4
涤纶纸

P5-6
MAX-MALL 创新一体化商业模式之写字楼
The office building

我们不仅是这个时代潮流的跟随者，我们同时也在引领这个时代
在闵行，MAX-MALL，正在填补一项空白，创造一种商业模式
一切，源于我们对上海、对闵行，对您的商务需求的深入洞察
缔造高端商务新概念
MAX-MALL与您一起，诠释新型办公理念。
In whole plan design performance history, MAX-MALL throughout key annotation new work idea. In order to high pursue standard, the omni-directional commercial space, accurate armor, EOD all sorts of 21st century internationalization office popular classical commerce pattern, effective introduction MAX-MALL. Except boosts the Minhang area the commercial domain development, but also will initiate the broad in scale enterprise commerce innovation movement.

P7-8
势成大事业者，必因势而动
Because of the trend the alternant person can succeed

P9-10
大势

600百万白领，而且数字还在增加，上海，需要多少商务空间？
The economy in Shanghai

上海经济持续增长，写字楼市场不断上扬，2008奥运、2010世博，后WTO时代来临，上海经济在新的市场环境中依然持久稳步发展，吸引到越来越多的跨国公司在上海设立地区总部。相应的第三产业如法律、咨询、金融等现代服务业迅速发展，服务商品增多，形成了“总部经济”和“楼宇经济”。这两大经济体系被各区政府所重视，CBD建设提上政府重点规划内容。与之对应，上海的中高档写字楼供应整体规模仍然偏小，传统CBD区域接近饱和，寸土寸金。两大因素直接碰撞，引导上海写字楼市场的持续升温。越来越多的国内外企业需求，催生写字楼市场空间不断上扬。
2,008 Olympic Games, 2,010 th are abundant, the latter WTO time approaches. The Shanghai economy still lasting with steady steps develops in the new market environment. Corresponding modern service industry rapid development and so on tertiary industry like law, consultation, finance, the service commodity increased, has formed "the headquarters economy" and "the building economy". We believed the Shanghai economy the development tendency won’t slow down in very long period of time, the more and more many domestic and foreign enterprises demand, will stimulate to movement the office market space to rise unceasingly.

浦东有陆家嘴，长宁有虹桥，黄浦有南京路，闵行，理应也有！
Minhang manufacture blue print
随着近年市区人口向近郊大量迁移，人口总量急速增长使闵行逐渐显现副城市的地位。由于南上海的龙头徐汇区，正在努力将徐家汇商务区升级为CBD，与其相邻的闵行也受到大潮推动，预备在中高端商务领域发展。应对区域发展的态势，政府制订了生态闵行、人文闵行、科技闵行的远景规划。目前区域拥有18个公园、24块绿地，已经打下生态环境基础。上海交通大学、华东师范大学两所高校积淀悠久人文，为闵行营造特色商业氛围；INTEL与MICROSOFT先后入驻，IT巨头奠基科技闵行。生态、人文、科技的外部环境初步形成，未来的中高端商务区已在酝酿，将造就一个不断增长的海量写字楼市场。
Xu Hui District is upgrading its business district to become another of Shanghai’s CBD while its neighbor Min Hang District, under Xu Hui’s influence, is ready for its own up division commercial affair development. Min Hang’s local government, according to the current situation of its local development, schemed a whole set of measures to form the ecological cornerstone. Higher Education contributes to the specialty of the local commercial atmosphere. Intel, Microsoft and other IT powerhouses set up the technical foundation. The settlement of the local ecological, humanistic and technical environment will establish an exponentially increasing market for office buildings.

P11-12
趋势

与其寸土必争，不如另辟天地The outer circle market heat
由于市中心写字楼容纳量日趋饱和，办公成本居高不下，中心城区外沿写字楼市场开始升温。在外资增加注入，大量企业纷纷谋求在上海一席之地的同时，市中心土地紧张、供小于求的矛盾也日益突出，带来的结果就是市中心甲级写字楼租金日益高涨。上海中心城区商务成本过高的压力，传导到了企业运作的层面，便成为跨国公司分流，大量企业由市中心迁往郊区。联合利华、飞利浦、阿尔卡特等多家全球知名企业都将其制造业部分从原先的中心城区迁往远郊。这一系列迁徙运动表明，跨国公司的郊区化运动已经开始。受其带动，也有越来越多的中小企业和服务业出于运营成本的考虑，将目光对准了具有商务发展潜质的郊区。闵行现有的配套和毗邻徐汇、卢湾的地缘优势正好匹配中心城区外沿的特性，区域写字楼市场正在快速升温。
Pours into in the foreign capital increase, the massive enterprise seeks while Shanghai small space, the town center land tense, for the contradiction which is smaller than asks also day by day is prominent, the result which brings is in abundance the town center a-grade office rent grows to ever greater heights. Minhang existing forms a complete set and adjoins Xuhui, the Lu Wan geography superiority just right match city Chinese and foreign along the market characteristic, the region office market fast is elevating temperature.

MAX-MALL，让闵行高档写字楼不再缺席Upscale office building
与适合的区域环境和迅速升温的写字楼市场相比，闵行现有的商务项目供应仍然较为落后。整体办公形态以“住宅式办公、工厂式办公”为主，区域高端商务市场尚为一片空白。MAX-MALL准甲写字楼，在整个闵行都在为提升商务形象而努力的时候，耀世而出。带来的不仅仅是填补空白的魔方，而是必将掀起一股高端商务的浪潮，将闵行区域陈旧的、落后的办公体制席卷而去。为企业带来更人性化、更有效率、更具竞争力的企业形象。MAX-MALL将引发大规模企业入驻闵行的运动，使闵行商务版图全面升级。
Compares with the suitable region environment and the rapid elevation of temperature office market, the Minhang existing commerce project supply was still backward.. Will be able to manifest humanity, to have the efficiency, can promote the enterprise competitive power and the enterprise image, MAX-MALL initiates the large-scale enterprise to enter in Minhang' s movement, will cause the Minhang

P13-14
天然中心商务区潜质，银都路渐成新亮点The center business area potential
在闵行区域的商务版图中，我们找到了未来发展的关键点。银都路——横挑闵行西部的莘庄工业区和东部的新浦江城；莲花南路——贯穿北部虹桥地区和南部紫竹高科技园区。两条要道交会点辐射两大高校、紫竹科技园区、Intel、Microsoft软件园，坐拥八大住宅板块。在梅陇未来规划中，将融入集金融、制造、信息、文化及行政于一体的政务中心，为八大住宅板块提供工作生活的整合服务。该区域完美的规划、生态环境、便捷交通网络、一应俱全的商务生活配套，有形成中心商务区的天然条件。MAX-MALL坐落于莲花南路银都路，愈积愈浓的商务氛围，对任何一个企业来说都是一个发展的新平台，是全面提升企业竞争力不可或缺的机会。
In in the Minhang region commercial domain, we had found the key point which the future will develop. In Meilong in the future plan, including the collection finance, the manufacture, the information, the culture and the administration in body government affairs center place, will be eight big housing tectonic plates provides the work life the conformity service. Because recovers the product thicker commerce atmosphere is the enterprise comprehensively promotes the indispensable condition, will obtain the infinite development opportunity in here.

P15-16
利高性价比商务运营方案,无往不利
The business that the high performance price compare Circulate project

P17-18
上海腹地，西南门户——闵行Southwest gate in Shanghai
作为上海西南腹地的闵行区，扼守着上海通往浙江的大部分干道。在外流交通方面，320国道串连松江、金山区直达浙江；沪杭、沪甬两条高速公路始于闵行，沪杭磁悬浮是高速抵达杭州、宁波的最佳路线。也正因为这几条交通要道的存在，由西南方向进入上海市区，闵行成为到上海的第一印象。根据上海公路的远景规划，上海要与长三角周边地区实现“5小时沟通”，形成一个“半日交通圈”。一方面，届时快速的对外交通将吸引大量江浙企业涌入，闵行凭借西南门户的地理优势，第一批拦截这些企业，把市场迅速拓展到整个长三角；另一方面，发达的交通使商务交流更为便利，出外洽谈省时省力。MAX-MALL的脉络也会随着发达路网而传扬长三角，使入驻者在尽享商务交流便利的同时博得更高企业形象。
Southwest achievement Shanghai the center Minhang area, holds Shanghai to lead to Zhejiang the majority of yang or male principles. Because of these key communication line existence, also southwest the direction enters the Shanghai urban district, Minhang becomes to Shanghai' s first impression. The MAX-MALL vein also can but pass on in a swagger the triangle along with the developed road network, causes into in while enjoying commercial exchange convenient to win the slight increase industry image.

P19-20
路网发达，身随心动，商务无往不利Citied grain
闵行区拥有亚洲第一立交莘庄立交，与外环线、中环线、内环线、延安路高架、沪闵路高架盘桓相连。同时地铁一号线、莘闵轻轨已建成通车，城市交通基本实现网络化、立体化。在这里，30余条公交、地铁线路纵横无界，约35分钟直达人民广场。四通八达的中心交通网络，最短时间内通达市区每个角落，充分确立商务先机地段的优势位置——MAX-MALL所在。
In here, 30 public transportation, subway lines vertically and horizontally not having, approximately 35 minutes go directly to the people' s square. Extends in all directions the central transportation network, in the shortest time understands urban district each quoin, fully establishes the commerce to take the initiative the land sector superiority position-----MAX-MALL to be at.

十字枢纽交通：
虹桥高档住宅区—莲花南路—MAX-MALL—紫竹科技园区
莘庄工业园区—银都路—MAX-MALL—浦江镇（新浦江城）

自架车线路：
人民广场：南北高架—卢浦大桥—济阳路—徐浦大桥—外环路—虹梅路—银都路—向西至MAX-MALL
火车站：内环高架—沪闵高架—莘庄立交—莘奉金高速（A4）—金都路—莲花南路—MAX-MALL
徐家汇：沪闵高架—莘庄立交—莘奉金高速（A4）—金都路—莲花南路—MAX-MALL
虹桥：外环—莘庄立交—莘奉金高速（A4）—金都路—莲花南路—MAX-MALL

公交线路：
轨道交通5号线起始莘庄，与轨道交通1号线衔接，沿沪闵路往南到交通大学，直至闵行开发区，串连了区域中心与科教园区
轨道交通1号线起始莘庄，路经徐家汇、人民广场两大商务区，为链接闵行与市中心的主要线路；于人民广场转线可由2号线直达陆家嘴、张江高科技园区与中山公园
区域内徐闵线、703、720等多路公交抵达徐家汇，757路连通虹桥，747路连通卢湾，另有多路公交连接周边，形成网状出行系统

P21-22
创新一体化商业模式，为写字楼提供商务配套空间The kit of the business
MAX-MALL将商铺、酒店为写字楼配套，带来商务休闲一体的全新体验。特有的内循环系统，使商业、办公、餐饮文化娱乐等城市生活功能互动组合，形成一个多功能、高效率的商务体系，为写字楼提供最体贴的商务配套空间。简化商务流程，降低运营费用。对接国际水平，满足高端商务办公的需要。
MAX-MALL store, hotel for office necessary, brings a commercial leisure body the brand-new experience. The unique internal recycling system, causes city life function interaction combination and so on the commercial, work, dining cultural entertainment, forms multi-purpose, the high efficiency commercial system, provides the commercial necessary space for the office which most sympathizes. The simplification commerce flow, reduces the operation expense. Docks the international standard, satisfies the high end commerce work the need.

多元化商业集群网Diversified business
以区域地标姿态聚合的大型商圈，在性质上达到了功能配套一体运作的状态。MAX-MALL的外部配套不仅是常规意义上的交通、商业、旅游服务，而是更广范围的涵盖多种不同功能要求——集酒店、写字楼、购物与休闲一体的商务商业集群网。功能覆盖商务生活的方方面面，极致便利，其多元化的属性使MAX-MALL的价值更为凸显。
By the region terrestrial reference posture polymerization large-scale business circle, reached higher authorities in the nature to the function necessary body operation condition. MAX-MALL exterior necessary not only is in the conventional significance transportation, the trade, the traveling service, but is a broader scope covers the many kinds of different functions request----collection hotel, the office, the shopping and a leisure body commercial commercial colony net. The function cover commerce life aspects, the acme is convenient, its multiplex attribute causes MAX-MALL the value more to highlight.

周边配套博览：
专业卖场：百安居、九百家居、红星美凯龙、春申汽配城、南方物流园
大卖场：易买得、春申购物中心
酒店：天庭大酒店、MOTEL168、宸南大酒店
通讯：电信局、邮政局
银行：多家银行机构，并设有多个ATM点